Digg is one of the leading social news websites. Users vote on articles and posts and the most popular articles get showcased on the homepage of Digg. This leads to what is known as the Digg effect. This is the traffic surge that occurs because the website is featured on the homepage of Digg. Traffic is usually made up of thousand of Digg users that will go to the website or blog to have a look at it.

There are many different factors that Digg will take into account before deciding which articles will be showcased on the front page. Users can submit articles and Digg then uses an algorithm that considers the history of each submitter and voter. If a submitter has had a previous success then it will be harder to succeed again. Also, if the article gets votes or Diggs from top users then it is more likely to be featured on the homepage.

Digg will also consider the number of votes. This number is compared to the average number of votes that a story or article receives. The speed at which Diggs are received will also determine whether the article features on the front page. Rapid votes or Diggs would be favoured. The last factor considered would be the comments that were submitted on the article. The number of comments as well as the content would be taken into consideration.