There are some characteristics about Digg users that most webmasters have noted. The first of these is that Digg traffic does not usually click ads. Digg traffic does also not generate new users, comments of posts on the actual website. Most Digg users will comment on the Digg website and not on the actual website. They also usually simply just visit the website and have a look around. It rarely leads to new members or users.

Webmasters should also realize that every website will get some negative feedback when they are featured on the front page of Digg. Webmasters should try to ignore this and only pay attention to the constructive comments left.