The Click- Through- Rate (CTR) is basically a measurement of how effective your online advertisement is. It tells advertisers what percentage of people that see your advertisement actually then click it and go through to your website. This way, you can know whether or not a certain ad campaign is working or not. The average CTR for online banner advertisement is approximately 0.5% and anything above this should be your goal.

How To Improve Your Click Through Rate (CTR)

There are many different ways that you can improve your Click Through Rate and the first of these would be by getting to know your target audience. It is important to know that internet users will only click through on an advert if it is relevant to them. The placement of online adverts should be carefully considered and though about so that you can target the correct market. This will lead to a better CTR and you will not be wasting money by placing advertisements on unrelated websites that yield a very low CTR for you.

You should then consider the banner advertisement that is being used. Try to be interesting and creative. Using an animated banner advert can be attractive and intriguing to an internet user. They will draw the eyes of browsers and then if you have good content, the advert will encourage the user to click through to the website. Animated banner adverts can experience as much as four hundred times more clickthrough than static advertisements.

The placement of the advert on the website is also very important. It is important to note that if your advert is placed at the bottom of the webpage then it is very likely that it will not get a lot of clickthroughs. This is because people rarely scroll all the way to the bottom of a webpage. You should rather try to get the advertisement placed near top of the webpage or at least within the first frame. Ideal placement for an advertisement would be when the user can view the advert without scrolling down the webpage at all.